Din Cohen← All projects
01

Slate Auto

EV Auto App Design

Visit site ↗

Role

Product Designer

Year

2026

Disciplines

FigmaUX DesignUI DesignProduct Design

Prototype

Problem

New modes of transportation require new interfaces.

Electric vehicle drivers not only expect, but rely on a high level of technology in their automotive products. Although Slate position's itself as the affordable truck, it still needs to meet these high standards.

New modes of transportation require new interfaces.
Question

What would an EV app look like if it was designed with the same attention to personality and affordability as the truck?

How might Slate design a mobile-first experience that reinforces confidence at every interaction while maintaining the minimalist Slate aesthetic?

What would an EV app look like if it was designed with the same attention to personality and affordability as the truck?
Research

Three days, no shortcuts — just users, pain points, and flows.

I started by auditing existing EV apps and mapping the core jobs to be done: charge management, range tracking, trip planning, and maintenance scheduling. I sketched user flows and wireframes, stress-testing each screen against real driver scenarios before any visual design began.

Three days, no shortcuts — just users, pain points, and flows.
Proposition

Every interaction should reduce friction, not add it.

The app needed to lead with the most relevant information — current charge level, nearest charging station, next service due — and get out of the way. I proposed a single-surface dashboard that adapts to the driver's context rather than asking them to navigate to it.

Every interaction should reduce friction, not add it.
Solution

Bold, minimal, and unmistakably Slate.

The visual design mirrors the truck's industrial identity: monochrome palette, heavy typography, and confident negative space. I built a high-fidelity Figma prototype over three days that demonstrates the core flows end-to-end — from onboarding through daily driving use.

Bold, minimal, and unmistakably Slate.
← All projects© 2026 Din Cohen